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THE BEER

805 is a beer inspired by California's Central Coast. Its land, its people, and its laid-back way of life

Blonde Ale / 4.7% ABV - available in CA, AZ, NV, TX, OR, WA, ID, MT, CO, IL, UT, NM and HI.  If you can't find it, ask for it or demand it wherever beer is sold!

805 is a beer inspired by California's Central Coast. Its land, its people, and its laid-back way of life.

Blonde Ale / 4.7% ABV - available in CA, AZ, NV, TX, OR, WA, ID, MT, CO, IL, UT, NM and HI.  If you can't find it, ask for it or demand it wherever beer is sold!

THE BEER

"I said I was done riding bulls, and took a year off. But it has this addictiveness and I had to get back on, it was nuts.”

“I put a lot more into bull riding now than when I was young - I was young, dumb and nothing really phases you. I left a job working at an oil field to pursue bull riding and chase my dreams…it’s been a blessing ever since.”

"I said I was done riding bulls, and took a year off. But it has this addictiveness and I had to get back on, it was nuts.”

“It's not a safe sport. You risk your life every time you get on. Even getting on practice bulls, it don’t matter, you risk your life.”

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THE VIBEFILMS

“It's not a safe sport. You risk your life every time you get on. Even getting on practice bulls, it don’t matter, you risk your life.”

“I put a lot more into bull riding now than when I was young - I was young, dumb and nothing really phases you. I left a job working at an oil field to pursue bull riding and chase my dreams…it’s been a blessing ever since.”

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Stetson Lawrence is a professional bull rider with Chippewa Sioux Native American heritage. He’s been on the Professional Bull Riders tour for over seven years and is currently ranked #24 in the world. Bull riding is both an art and a sport where mental strength and stability reign supreme. Over the years, the bulls have gotten smarter, finding new ways to buck off a rider. With a passion for the sport and respect for the animals, Stetson has mastered the art of bull riding and cherishing each and every moment as if it was his last.

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In the 805 we have an underlying ethos: do not what you're told, only what you tell yourself. Living where the mountains fall into the sea, character is deeply etched by the rugged, authentic beauty of the Central Coast. The land sets our pace, 805 beer goes down like life here. Balanced. Real.

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HUGE RISK COMES WITH EVEN

GREATER REWARD

Don’t think, just act. "Bull riding is 90% mental. If your head’s not in the right area it’s not good. If you think you’ll get bucked off you will more than likely get bucked off.” The hardest part of the job is staying healthy and mentally ready for anything. With only split seconds to make a decision, you need to trust your instincts and react instead of think or process what’s happening. The rush, it’s addictive. You just have to get back on and hope for the best.

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HOLD ON TIGHT

"Anyone can ride a bull, just whether or not you have the drive to do it"

STETSON LAWRENCE

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HUGE RISK COMES

WITH EVEN

GREATER REWARD

Don’t think, just act. "Bull riding is 90% mental. If your head’s not in the right area it’s not good. If you think you’ll get bucked off you will more than likely get bucked off.” The hardest part of the job is staying healthy and mentally ready for anything. With only split seconds to make a decision, you need to trust your instincts and react instead of think or process what’s happening. The rush, it’s addictive. You just have to get back on and hope for the best.

WATCH THE STORY NOW

HOLD ON TIGHT

"Anyone can ride a bull, just whether or not you have the drive to do it"

805 AUTHENTICOS

STETSON

LAWRENCE

PROPERLY CHILL